Posted on 06.10.09 to Real Estate by Ben Cheney

I can make a multimillion percent return.

Fake estate.  It’s not like real estate, which consists of grass and dirt and is determined by acres and square footage and is ruled by neighborhood associations that set ridiculous limitations about mailbox colors and floral arrangements.  Unlike real estate, fake estate doesn’t have any dimensional limitations to it.  It can be as large as you want and you can put whatever you desire on it.  You can have a roller coaster or a living space or a superstore or a dinosaur playground.  Its contents are totally up to the owner.

And it’s cheap too.  While a waterfront plot on a lake in Southwest Virginia costs $1 million per acre, the average piece of fake estate only costs about $10 per address, no matter where it exists.

In fake estate, location and size don’t matter.  In fact, the raw property isn’t actually what determines the value.  It’s the content of the estate that matters.  Buyers don’t purchase fake estate with the intentions of tearing down existing architectures just to use the precious land for some other vision.  Instead, the existing architectures of fake estate is what makes them valuable or not.

Consider Google.com or Amazon.com.  Their plots of fake estate are worth billions of dollars.  Why?  The contents of the fake estates.  The businesses that have been built on these plots have created enormous value for the owners.  Without these digital architectures, these plots of fake estate would probably still be available on GoDaddy.com for $10.

This is what sets fake estate apart from real estate.  Of course there is the real vs. fake, tangible vs. intangible, brick & mortar vs. digital aspect.  But what makes the largest difference is that fake estate doesn’t naturally increase in value.  To make fake estate valuable, the owner has to build something on that estate that people give a damn about.  In its raw form, fake estate is nothing more than a chunk of cyberspace.  But when watered with a little entrepreneurship and smart business skills, fake estate has the ability to grow into a multibillion dollar piece of property, affording the owner a multimillion percent return.

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